feat(seo): Add metadata and SEO improvements to passenger portal

.github/workflows/deploy.yml

@@ -2,7 +2,6 @@ name: Deploy Stacks
 on:
   push:
     branches:
-      - main
       - dev
       - staging
   workflow_dispatch:

apps/edr-passenger-web/portal/src/app/about/layout.tsx

@@ -0,0 +1,21 @@
+import type { Metadata } from 'next';
+
+export const metadata: Metadata = {
+  title: 'About EDR – Connecting East Africa by Rail',
+  description:
+    'Learn about the Ethio-Djibouti Railway (EDR): our mission to connect Ethiopia and Djibouti with comfortable, affordable, and sustainable train travel.',
+  alternates: {
+    canonical: '/about',
+  },
+  openGraph: {
+    title: 'About EDR – Connecting East Africa by Rail',
+    description:
+      'Our mission is to provide reliable, affordable, and comfortable train travel connecting Ethiopia and Djibouti.',
+    url: '/about',
+    images: [{ url: '/edr-banner.jpg', width: 1200, height: 630, alt: 'EDR Railway – About Us' }],
+  },
+};
+
+export default function AboutLayout({ children }: { children: React.ReactNode }) {
+  return children;
+}

apps/edr-passenger-web/portal/src/app/contact/layout.tsx

@@ -0,0 +1,21 @@
+import type { Metadata } from 'next';
+
+export const metadata: Metadata = {
+  title: 'Contact EDR – Get in Touch',
+  description:
+    'Contact the Ethio-Djibouti Railway (EDR) support team. We are available to assist with your train journey.',
+  alternates: {
+    canonical: '/contact',
+  },
+  openGraph: {
+    title: 'Contact EDR – Get in Touch',
+    description:
+      'Reach the EDR support team by phone, email, or in person. We are available to assist with your train journey.',
+    url: '/contact',
+    images: [{ url: '/edr-banner.jpg', width: 1200, height: 630, alt: 'EDR Railway – Contact Us' }],
+  },
+};
+
+export default function ContactLayout({ children }: { children: React.ReactNode }) {
+  return children;
+}

apps/edr-passenger-web/portal/src/app/guide/layout.tsx

@@ -0,0 +1,28 @@
+import type { Metadata } from 'next';
+
+export const metadata: Metadata = {
+  title: 'How to Book a Train Ticket – EDR Step-by-Step Guide',
+  description:
+    'Step-by-step guide to booking an EDR train ticket online: search trains, select your seat class, enter passenger details, and complete payment.',
+  alternates: {
+    canonical: '/guide',
+  },
+  openGraph: {
+    title: 'How to Book a Train Ticket – EDR Step-by-Step Guide',
+    description:
+      'Follow our simple guide to book your EDR train journey in minutes.',
+    url: '/guide',
+    images: [
+      {
+        url: '/edr-banner.jpg',
+        width: 1200,
+        height: 630,
+        alt: 'EDR Railway – How to Book a Train Ticket',
+      },
+    ],
+  },
+};
+
+export default function GuideLayout({ children }: { children: React.ReactNode }) {
+  return children;
+}

apps/edr-passenger-web/portal/src/app/help/layout.tsx

@@ -0,0 +1,23 @@
+import type { Metadata } from 'next';
+
+export const metadata: Metadata = {
+  title: 'Help & FAQs – EDR Train Booking',
+  description:
+    'Find answers to common questions about booking EDR train tickets: how to book, passenger pricing, identity verification, seat classes, payment methods, and more.',
+  alternates: {
+    canonical: '/help',
+  },
+  openGraph: {
+    title: 'Help & FAQs – EDR Train Booking',
+    description:
+      'Answers to your questions about booking EDR train tickets, payment methods, identity verification, and seat selection.',
+    url: '/help',
+    images: [
+      { url: '/edr-banner.jpg', width: 1200, height: 630, alt: 'EDR Railway – Help & FAQs' },
+    ],
+  },
+};
+
+export default function HelpLayout({ children }: { children: React.ReactNode }) {
+  return children;
+}

apps/edr-passenger-web/portal/src/app/layout.tsx

@@ -7,10 +7,61 @@ import MobileTopBar from '@/components/MobileTopBar';
 import BottomTabBar from '@/components/BottomTabBar';
 import { LoadingIndicator } from '@/components/LoadingIndicator';
 import SupportWidget from '@/features/support/SupportWidgetLazy';
+import { JsonLd } from '@/components/JsonLd';
+
+const siteUrl = process.env.NEXT_PUBLIC_SITE_URL ?? 'https://passenger.edrsc.com';
 
 export const metadata: Metadata = {
-  title: 'EDR Passenger Portal - Book your train journey',
-  description: 'Book train tickets on the Ethio-Djibouti Railway',
+  metadataBase: new URL(siteUrl),
+  title: {
+    default: 'EDR Passenger Portal – Book Train Tickets Online',
+    template: '%s | EDR Passenger Portal',
+  },
+  description:
+    'Book train tickets on the Ethio-Djibouti Railway. Travel between Ethiopia and Djibouti with easy online booking, seat selection, and multiple payment options.',
+  authors: [{ name: 'EDR – Ethio-Djibouti Railway' }],
+  creator: 'EDR – Ethio-Djibouti Railway',
+  publisher: 'EDR – Ethio-Djibouti Railway',
+  robots: {
+    index: true,
+    follow: true,
+    googleBot: {
+      index: true,
+      follow: true,
+      'max-snippet': -1,
+      'max-image-preview': 'large',
+      'max-video-preview': -1,
+    },
+  },
+  openGraph: {
+    type: 'website',
+    locale: 'en_US',
+    url: siteUrl,
+    siteName: 'EDR Passenger Portal',
+    title: 'EDR Passenger Portal – Book Train Tickets Online',
+    description:
+      'Book train tickets on the Ethio-Djibouti Railway. Comfortable seats, flexible payment options, and easy online booking.',
+    images: [
+      {
+        url: '/edr-banner.jpg',
+        width: 1200,
+        height: 630,
+        alt: 'EDR Ethio-Djibouti Railway – Book your train journey',
+      },
+    ],
+  },
+  twitter: {
+    card: 'summary_large_image',
+    title: 'EDR Passenger Portal – Book Train Tickets Online',
+    description:
+      'Book train tickets on the Ethio-Djibouti Railway. Comfortable seats, flexible payment options, and easy online booking.',
+    images: ['/edr-banner.jpg'],
+  },
+  icons: {
+    icon: '/edr-logo.png',
+    shortcut: '/edr-logo.png',
+    apple: '/edr-logo.png',
+  },
 };
 
 // viewportFit: 'cover' lets fixed bottom bars (e.g. the payment page's Pay
@@ -29,8 +80,48 @@ export default function RootLayout({
 }) {
   // Nonce set per-request by middleware; required for this inline script under the CSP.
   const nonce = headers().get('x-nonce') ?? undefined;
+
+  const organizationSchema = {
+    '@context': 'https://schema.org',
+    '@type': 'Organization',
+    name: 'Ethio-Djibouti Railway (EDR)',
+    url: siteUrl,
+    logo: `${siteUrl}/edr-logo.png`,
+    contactPoint: {
+      '@type': 'ContactPoint',
+      telephone: '9546',
+      contactType: 'customer service',
+      availableLanguage: ['English', 'Amharic'],
+    },
+    address: {
+      '@type': 'PostalAddress',
+      addressLocality: 'Addis Ababa',
+      addressCountry: 'ET',
+    },
+    sameAs: [],
+  };
+
+  const websiteSchema = {
+    '@context': 'https://schema.org',
+    '@type': 'WebSite',
+    name: 'EDR Passenger Portal',
+    url: siteUrl,
+    potentialAction: {
+      '@type': 'SearchAction',
+      target: {
+        '@type': 'EntryPoint',
+        urlTemplate: `${siteUrl}/booking/search?q={search_term_string}`,
+      },
+      'query-input': 'required name=search_term_string',
+    },
+  };
+
   return (
-    <html lang="en" suppressHydrationWarning>
+    <html lang="en" dir="ltr" suppressHydrationWarning>
+      <head>
+        <JsonLd data={organizationSchema} />
+        <JsonLd data={websiteSchema} />
+      </head>
       <body className="font-sans antialiased">
         <script
           nonce={nonce}

apps/edr-passenger-web/portal/src/app/packages/[id]/layout.tsx

@@ -0,0 +1,80 @@
+import type { Metadata } from 'next';
+
+interface PackageSummary {
+  id: string;
+  name: string;
+  description?: string | null;
+  outboundSchedule?: {
+    originStation?: { name?: string };
+    destinationStation?: { name?: string };
+  };
+}
+
+/**
+ * Fetch a minimal package summary server-side so we can generate per-package
+ * metadata without requiring the page itself to be a Server Component.
+ * Errors are swallowed so the page still renders even if the API is unreachable
+ * at build/request time.
+ */
+async function fetchPackageSummary(id: string): Promise<PackageSummary | null> {
+  try {
+    const apiUrl = process.env.NEXT_PUBLIC_API_URL ?? 'http://localhost:4000';
+    const res = await fetch(`${apiUrl}/packages/${id}`, {
+      next: { revalidate: 3600 },
+    });
+    if (!res.ok) return null;
+    return await res.json();
+  } catch {
+    return null;
+  }
+}
+
+export async function generateMetadata({
+  params,
+}: {
+  params: { id: string };
+}): Promise<Metadata> {
+  const pkg = await fetchPackageSummary(params.id);
+
+  if (!pkg) {
+    return {
+      title: 'Train Package – EDR',
+      description:
+        'View details and book this Ethio-Djibouti Railway travel package with seat selection and flexible payment options.',
+      robots: { index: true, follow: true },
+    };
+  }
+
+  const origin = pkg.outboundSchedule?.originStation?.name?.trim();
+  const destination = pkg.outboundSchedule?.destinationStation?.name?.trim();
+  const routeLabel = origin && destination ? ` – ${origin} to ${destination}` : '';
+  const title = `${pkg.name}${routeLabel} | EDR`;
+  const description =
+    pkg.description?.trim() ||
+    `Book the "${pkg.name}" train package on the Ethio-Djibouti Railway${routeLabel ? ` (${origin} → ${destination})` : ''}. Choose your seat class and complete payment online.`;
+
+  return {
+    title,
+    description,
+    alternates: {
+      canonical: `/packages/${params.id}`,
+    },
+    openGraph: {
+      title,
+      description,
+      url: `/packages/${params.id}`,
+      images: [
+        {
+          url: '/edr-banner.jpg',
+          width: 1200,
+          height: 630,
+          alt: `EDR Railway – ${pkg.name}`,
+        },
+      ],
+    },
+  };
+}
+
+export default function PackageDetailLayout({ children }: { children: React.ReactNode }) {
+  return children;
+}

apps/edr-passenger-web/portal/src/app/packages/layout.tsx

@@ -0,0 +1,23 @@
+import type { Metadata } from 'next';
+
+export const metadata: Metadata = {
+  title: 'Train Journey Packages – EDR',
+  description:
+    'Browse curated Ethio-Djibouti Railway travel packages. Choose from one-way and round-trip options with a range of seat classes at competitive fares.',
+  alternates: {
+    canonical: '/packages',
+  },
+  openGraph: {
+    title: 'Train Journey Packages – EDR',
+    description:
+      'Curated one-way and round-trip train packages on the Ethio-Djibouti Railway with multiple seat classes and flexible payment options.',
+    url: '/packages',
+    images: [
+      { url: '/edr-banner.jpg', width: 1200, height: 630, alt: 'EDR Railway – Travel Packages' },
+    ],
+  },
+};
+
+export default function PackagesLayout({ children }: { children: React.ReactNode }) {
+  return children;
+}

apps/edr-passenger-web/portal/src/app/page.tsx

@@ -1,8 +1,25 @@
 import { Suspense } from 'react';
+import type { Metadata } from 'next';
 import dynamic from 'next/dynamic';
 import { dehydrate, HydrationBoundary, QueryClient } from '@tanstack/react-query';
 import SearchPage from '@/app/booking/search/page';
 
+export const metadata: Metadata = {
+  title: 'EDR Passenger Portal – Book Train Tickets Online',
+  description:
+    'Book train tickets on the Ethio-Djibouti Railway. Search trains between Ethiopia and Djibouti with easy online booking, seat selection, and flexible payment options.',
+  alternates: {
+    canonical: '/',
+  },
+  openGraph: {
+    title: 'EDR Passenger Portal – Book Train Tickets Online',
+    description:
+      'Search and book train tickets across the Ethio-Djibouti Railway. Multiple seat classes available.',
+    url: '/',
+    type: 'website',
+  },
+};
+
 // Below-the-fold on the landing page — code-split out of the initial bundle
 // needed to render/hydrate the (above-the-fold) search form.
 const PackagesSection = dynamic(() => import('@/components/PackagesSection'));

apps/edr-passenger-web/portal/src/app/robots.ts

@@ -0,0 +1,37 @@
+import type { MetadataRoute } from 'next';
+
+export default function robots(): MetadataRoute.Robots {
+  const baseUrl = process.env.NEXT_PUBLIC_SITE_URL ?? 'https://passenger.edrsc.com';
+
+  return {
+    rules: [
+      {
+        userAgent: '*',
+        allow: [
+          '/',
+          '/about',
+          '/contact',
+          '/services',
+          '/packages',
+          '/packages/',
+          '/help',
+          '/guide',
+        ],
+        disallow: [
+          '/booking/',
+          '/login',
+          '/register',
+          '/forgot-password',
+          '/reset-password',
+          '/set-password',
+          '/verify-account',
+          '/fayda-setup',
+          '/profile',
+          '/go/',
+          '/api/',
+        ],
+      },
+    ],
+    sitemap: `${baseUrl}/sitemap.xml`,
+  };
+}

apps/edr-passenger-web/portal/src/app/services/layout.tsx

@@ -0,0 +1,23 @@
+import type { Metadata } from 'next';
+
+export const metadata: Metadata = {
+  title: 'EDR Train Services – Booking, Seats, Payments & More',
+  description:
+    'Explore all services offered by the Ethio-Djibouti Railway: easy online booking, seat selection, flexible payment options, customer support, and live train tracking.',
+  alternates: {
+    canonical: '/services',
+  },
+  openGraph: {
+    title: 'EDR Train Services – Booking, Seats, Payments & More',
+    description:
+      'Book seats, pay with your preferred method, track your train live, and get support on the Ethio-Djibouti Railway.',
+    url: '/services',
+    images: [
+      { url: '/edr-banner.jpg', width: 1200, height: 630, alt: 'EDR Railway – Our Services' },
+    ],
+  },
+};
+
+export default function ServicesLayout({ children }: { children: React.ReactNode }) {
+  return children;
+}

apps/edr-passenger-web/portal/src/app/sitemap.ts

@@ -0,0 +1,59 @@
+import type { MetadataRoute } from 'next';
+
+/**
+ * Static sitemap covering all publicly indexable pages.
+ * Dynamic package pages are omitted here because they are fetched at runtime;
+ * if you want to include them, replace this with an async function that calls
+ * the packages API and maps over the results.
+ */
+export default function sitemap(): MetadataRoute.Sitemap {
+  const baseUrl = process.env.NEXT_PUBLIC_SITE_URL ?? 'https://passenger.edrsc.com';
+  const now = new Date();
+
+  const staticPages: MetadataRoute.Sitemap = [
+    {
+      url: baseUrl,
+      lastModified: now,
+      changeFrequency: 'daily',
+      priority: 1.0,
+    },
+    {
+      url: `${baseUrl}/packages`,
+      lastModified: now,
+      changeFrequency: 'daily',
+      priority: 0.9,
+    },
+    {
+      url: `${baseUrl}/services`,
+      lastModified: now,
+      changeFrequency: 'monthly',
+      priority: 0.8,
+    },
+    {
+      url: `${baseUrl}/about`,
+      lastModified: now,
+      changeFrequency: 'monthly',
+      priority: 0.7,
+    },
+    {
+      url: `${baseUrl}/help`,
+      lastModified: now,
+      changeFrequency: 'weekly',
+      priority: 0.7,
+    },
+    {
+      url: `${baseUrl}/guide`,
+      lastModified: now,
+      changeFrequency: 'monthly',
+      priority: 0.6,
+    },
+    {
+      url: `${baseUrl}/contact`,
+      lastModified: now,
+      changeFrequency: 'yearly',
+      priority: 0.5,
+    },
+  ];
+
+  return staticPages;
+}

apps/edr-passenger-web/portal/src/components/JsonLd.tsx

@@ -0,0 +1,12 @@
+/**
+ * Injects JSON-LD structured data into the page <head>.
+ * Usage: <JsonLd data={{ "@context": "https://schema.org", ... }} />
+ */
+export function JsonLd({ data }: { data: Record<string, unknown> }) {
+  return (
+    <script
+      type="application/ld+json"
+      dangerouslySetInnerHTML={{ __html: JSON.stringify(data) }}
+    />
+  );
+}

apps/edr-passenger-web/portal/src/middleware.ts

@@ -16,6 +16,7 @@ const PRESERVED_ROUTES = [
   '/help',
   '/guide',
   '/services',
+  '/packages',
   '/go/',
   '/packages/',
 ];
@@ -99,10 +100,10 @@ export function middleware(request: NextRequest) {
     pathname.includes('.') ||
     pathname === '/'
   ) {
-    // Next.js internals, static files, API routes, and home: no redirect, just render.
+    // Next.js internals, static files, API routes, and home.
     response = render();
   } else if (PRESERVED_ROUTES.some((r) => pathname.startsWith(r))) {
-    // On hard refresh of a preserved route, let it through.
+    // Public and auth routes: let them through.
     response = render();
   } else {
     response = render();
@@ -112,6 +113,24 @@ export function middleware(request: NextRequest) {
   // Anti-clickjacking. `frame-ancestors 'none'` (in the CSP above) is the modern control;
   // X-Frame-Options: DENY is the legacy equivalent for older browsers and scanners.
   response.headers.set('X-Frame-Options', 'DENY');
+
+  // Tell crawlers not to index private/transactional routes.
+  const NOINDEX_PREFIXES = [
+    '/booking/',
+    '/login',
+    '/register',
+    '/forgot-password',
+    '/reset-password',
+    '/set-password',
+    '/verify-account',
+    '/fayda-setup',
+    '/profile',
+    '/go/',
+  ];
+  if (NOINDEX_PREFIXES.some((p) => pathname.startsWith(p))) {
+    response.headers.set('X-Robots-Tag', 'noindex, nofollow');
+  }
+
   return response;
 }