diff --git a/apps/edr-freight-api/.env.example b/apps/edr-freight-api/.env.example
index 6fdaab48b..d80ce75c6 100644
--- a/apps/edr-freight-api/.env.example
+++ b/apps/edr-freight-api/.env.example
@@ -22,6 +22,10 @@ TELEBIRR_PRIVATE_KEY=
 TELEBIRR_PUBLIC_KEY=
 TELEBIRR_INSECURE_TLS=false
 
+# Public origin of the freight customer portal. Password-reset links sent to
+# customers are built against this — it must be browser-reachable.
+FREIGHT_PORTAL_URL=http://localhost:5173
+
 # Portal pages the payment provider redirects the browser to after payment.
 # Point these at the freight portal's public payment result routes.
 PAYMENT_RETURN_URL=http://localhost:5173/payment/success
diff --git a/apps/edr-freight-api/src/config/app.config.ts b/apps/edr-freight-api/src/config/app.config.ts
index e493cc393..050b07145 100644
--- a/apps/edr-freight-api/src/config/app.config.ts
+++ b/apps/edr-freight-api/src/config/app.config.ts
@@ -9,6 +9,14 @@ export default registerAs("app", () => ({
   env: process.env.NODE_ENV ?? "development",
   port: parseInt(process.env.PORT ?? "3001", 10),
   apiPrefix: "api",
+  /**
+   * Public origin of the freight customer portal. Password-reset links mailed
+   * or SMS'd to customers are built against this, so it must be the address the
+   * customer's browser can actually reach — not an internal service name.
+   */
+  portalBaseUrl: (
+    process.env.FREIGHT_PORTAL_URL ?? "http://localhost:5173"
+  ).replace(/\/+$/, ""),
   trainScheduling: {
     maxTrainWeightTons: numberFromEnv("TRAIN_SCHEDULING_MAX_WEIGHT_TONS", 3500),
     maxTrainLengthMeters: numberFromEnv("TRAIN_SCHEDULING_MAX_LENGTH_METERS", 760),
diff --git a/apps/edr-freight-api/src/modules/auth/customer-reset.controller.ts b/apps/edr-freight-api/src/modules/auth/customer-reset.controller.ts
index 2bf9f82fd..52a900fe8 100644
--- a/apps/edr-freight-api/src/modules/auth/customer-reset.controller.ts
+++ b/apps/edr-freight-api/src/modules/auth/customer-reset.controller.ts
@@ -1,6 +1,7 @@
 import {
   Body,
   Controller,
+  Get,
   NotFoundException,
   Param,
   ParseUUIDPipe,
@@ -11,11 +12,14 @@ import { ApiBearerAuth, ApiOperation, ApiTags } from "@nestjs/swagger";
 import { BookingStaff } from "../../common/booking-guards";
 import { FREIGHT_PERMS } from "../../seed/freight-permissions.registry";
 import { BackofficeResetPasswordDto } from "./dto/forgot-password.dto";
-import { CustomerResetService } from "./customer-reset.service";
+import {
+  CustomerResetService,
+  CustomerResetTarget,
+} from "./customer-reset.service";
 
 /**
- * Staff-triggered password reset. The customer receives the code and sets their
- * own password — staff never see or handle a credential.
+ * Staff-triggered password reset. The customer receives a single-use link and
+ * sets their own password — staff never see or handle a credential.
  */
 @ApiTags("backoffice")
 @Controller("backoffice/customers")
@@ -23,26 +27,45 @@ import { CustomerResetService } from "./customer-reset.service";
 export class CustomerResetController {
   constructor(private readonly customerResetService: CustomerResetService) {}
 
+  @Get(":companyId/reset-target")
+  @BookingStaff(FREIGHT_PERMS.customers.resetPassword)
+  @ApiOperation({
+    summary: "The primary contact's IAM account a reset link would be sent to",
+  })
+  async resetTarget(
+    @Param("companyId", ParseUUIDPipe) companyId: string,
+  ): Promise<CustomerResetTarget> {
+    const target = await this.customerResetService.getResetTarget(companyId);
+
+    if (!target) {
+      throw new NotFoundException(
+        "This customer has no active primary-contact account to reset",
+      );
+    }
+
+    return target;
+  }
+
   @Post(":companyId/reset-password")
   @BookingStaff(FREIGHT_PERMS.customers.resetPassword)
   @ApiOperation({
-    summary: "Send a password-reset code to a customer's primary contact",
+    summary: "Send a password-reset link to a customer's primary contact",
   })
   async resetPassword(
     @Param("companyId", ParseUUIDPipe) companyId: string,
     @Body() dto: BackofficeResetPasswordDto,
   ) {
-    const maskedTarget = await this.customerResetService.sendResetToCustomer(
+    const sent = await this.customerResetService.sendResetLinkToCustomer(
       companyId,
       dto.channel,
     );
 
-    if (!maskedTarget) {
+    if (!sent) {
       throw new NotFoundException(
         `No active primary contact with ${dto.channel === "email" ? "an email address" : "a phone number"} for this customer`,
       );
     }
 
-    return { channel: dto.channel, maskedTarget };
+    return sent;
   }
 }
diff --git a/apps/edr-freight-api/src/modules/auth/customer-reset.service.ts b/apps/edr-freight-api/src/modules/auth/customer-reset.service.ts
index 4c8f67599..91ddaf1a9 100644
--- a/apps/edr-freight-api/src/modules/auth/customer-reset.service.ts
+++ b/apps/edr-freight-api/src/modules/auth/customer-reset.service.ts
@@ -1,10 +1,31 @@
 import { Injectable, Logger } from "@nestjs/common";
+import { ConfigService } from "@nestjs/config";
 import { InjectRepository } from "@nestjs/typeorm";
 import { Repository } from "typeorm";
 
 import { ExternalProfile } from "../companies/entities/external-profile.entity";
+import { EmailClientService } from "../notifications/email-client.service";
+import { SmsClientService } from "../notifications/sms-client.service";
 import { ResetChannel } from "./dto/forgot-password.dto";
-import { ForgotPasswordService } from "./forgot-password.service";
+import {
+  ForgotPasswordService,
+  RESET_LINK_TTL_MS,
+} from "./forgot-password.service";
+import { maskOtpTarget } from "./mask-target.util";
+
+/** The account a staff-triggered reset would land on. */
+export interface CustomerResetTarget {
+  userId: string;
+  name: string;
+  email: string | null;
+  phone: string | null;
+}
+
+export interface SentResetLink {
+  channel: ResetChannel;
+  maskedTarget: string;
+  expiresAt: string;
+}
 
 @Injectable()
 export class CustomerResetService {
@@ -14,19 +35,110 @@ export class CustomerResetService {
     @InjectRepository(ExternalProfile)
     private readonly externalProfileRepository: Repository<ExternalProfile>,
     private readonly forgotPasswordService: ForgotPasswordService,
+    private readonly emailClient: EmailClientService,
+    private readonly smsClient: SmsClientService,
+    private readonly config: ConfigService,
   ) {}
 
   /**
-   * Send a reset code to the company's primary contact. Returns the masked
-   * destination, or null when there is no eligible account for that channel.
+   * The IAM account a reset would actually reach. The backoffice shows these
+   * values rather than `company.email` / `company.phone`: the company row holds
+   * business contact detail, while the link is delivered to the primary
+   * contact's own login credentials — the two drift apart routinely, and showing
+   * the wrong one has staff telling customers to check an inbox nothing was sent
+   * to.
+   */
+  async getResetTarget(companyId: string): Promise<CustomerResetTarget | null> {
+    const resolved = await this.resolvePrimaryContactUser(companyId);
+    if (!resolved) return null;
+
+    const { profile, user, userId } = resolved;
+    return {
+      userId,
+      name: `${profile.firstName} ${profile.lastName}`.trim(),
+      email: user.email ?? null,
+      phone: user.phoneNumber ?? null,
+    };
+  }
+
+  /**
+   * Mint a password-reset link and send it to the company's primary contact.
+   * Returns the masked destination, or null when there is no eligible account
+   * for that channel.
    *
    * Unlike the public flow this reports failure honestly — the caller is an
    * authenticated staff member, so there is nothing to enumerate.
    */
-  async sendResetToCustomer(
+  async sendResetLinkToCustomer(
     companyId: string,
     channel: ResetChannel,
-  ): Promise<string | null> {
+  ): Promise<SentResetLink | null> {
+    const resolved = await this.resolvePrimaryContactUser(companyId);
+    if (!resolved) return null;
+
+    const { user, userId } = resolved;
+    const target = this.forgotPasswordService.targetFor(user, channel);
+    if (!target) return null;
+
+    // Mint first, send second: a failed send leaves an unused ticket that simply
+    // expires, whereas sending a link before the ticket exists would hand the
+    // customer a URL that is dead on arrival.
+    const ticket = await this.forgotPasswordService.mintResetTicket(
+      userId,
+      RESET_LINK_TTL_MS,
+    );
+    const link = this.buildResetLink(ticket.userId, ticket.verificationCode);
+    const expiresAt = new Date(Date.now() + RESET_LINK_TTL_MS);
+
+    const { queued } = target.email
+      ? await this.emailClient.sendEmail({
+          to: target.email,
+          subject: "Reset your EDR Freight password",
+          text:
+            "A password reset was started for your EDR Freight account.\n\n" +
+            `Open this link to choose a new password:\n${link}\n\n` +
+            "The link expires in 24 hours and can only be used once. If you did " +
+            "not expect this, ignore this message — your password stays unchanged.",
+        })
+      : await this.smsClient.sendSms({
+          to: target.phone as string,
+          message: `Reset your EDR Freight password: ${link} (expires in 24 hours, single use)`,
+        });
+
+    this.logger.log(
+      `Staff-triggered ${channel} reset link sent to user ${userId} (company ${companyId}) queued=${queued}`,
+    );
+
+    if (!queued) {
+      // The ticket is committed and the backoffice is about to say "link sent",
+      // but nothing left this process — with RABBITMQ_ENABLED=false both clients
+      // are no-ops. Without this line the only symptom is a customer who never
+      // receives anything, indistinguishable from carrier loss.
+      this.logger.error(
+        `reset-link.dispatch.dropped channel=${channel} user=${userId} rabbitmqEnabled=${
+          process.env.RABBITMQ_ENABLED ?? "unset"
+        } — transport reported no hand-off; no link will arrive`,
+      );
+      // SECURITY: logs a live password-reset credential in cleartext. Same
+      // deliberate tradeoff the OTP service makes — this is the only way to
+      // complete a reset on an environment with no broker. Only reached when
+      // delivery already failed.
+      this.logger.warn(`Undelivered reset link for user ${userId}: ${link}`);
+    }
+
+    return {
+      channel,
+      maskedTarget: maskOtpTarget(target),
+      expiresAt: expiresAt.toISOString(),
+    };
+  }
+
+  /**
+   * The company's primary contact, gated on the same active-account rule the
+   * public flow uses — so a suspended customer cannot be reactivated by a
+   * staff-triggered reset (IAM's `set-password` flips `isActive` back on).
+   */
+  private async resolvePrimaryContactUser(companyId: string) {
     const profile = await this.externalProfileRepository.findOne({
       where: { companyId, isPrimaryContact: true },
     });
@@ -36,24 +148,28 @@ export class CustomerResetService {
       return null;
     }
 
-    // Resolve through the same active-account gate the public flow uses, so a
-    // suspended customer cannot be reactivated by a staff-triggered reset.
     const user = await this.forgotPasswordService.resolveActiveUserById(
       profile.userId,
     );
-    if (!user) {
+    if (!user?.id) {
       this.logger.warn(
         `Primary contact ${profile.userId} of company ${companyId} is not an active account`,
       );
       return null;
     }
 
-    const target = await this.forgotPasswordService.requestReset(user, channel);
-    if (!target) return null;
+    return { profile, user, userId: user.id };
+  }
 
-    this.logger.log(
-      `Staff-triggered ${channel} reset sent to user ${user.id} (company ${companyId})`,
-    );
-    return this.forgotPasswordService.maskTarget(target);
+  /**
+   * The portal route that trades the token for a set-password form. Params are
+   * URL-encoded because the token is base64url — safe as-is, but the encoding
+   * keeps this correct if the token format ever changes.
+   */
+  private buildResetLink(userId: string, token: string): string {
+    const base = this.config.get<string>("app.portalBaseUrl");
+    return `${base}/reset-password?uid=${encodeURIComponent(
+      userId,
+    )}&token=${encodeURIComponent(token)}`;
   }
 }
diff --git a/apps/edr-freight-api/src/modules/auth/dto/forgot-password.dto.ts b/apps/edr-freight-api/src/modules/auth/dto/forgot-password.dto.ts
index be2f9bdac..c0bb0c151 100644
--- a/apps/edr-freight-api/src/modules/auth/dto/forgot-password.dto.ts
+++ b/apps/edr-freight-api/src/modules/auth/dto/forgot-password.dto.ts
@@ -1,5 +1,5 @@
 import { ApiProperty } from "@nestjs/swagger";
-import { IsEnum, IsNotEmpty, IsString } from "class-validator";
+import { IsEnum, IsNotEmpty, IsString, IsUUID } from "class-validator";
 
 /** The channel the reset code is delivered over. */
 export enum ResetChannel {
@@ -33,3 +33,19 @@ export class BackofficeResetPasswordDto {
   @IsEnum(ResetChannel)
   channel!: ResetChannel;
 }
+
+/**
+ * The two halves of a reset link's query string. Together they stand in for the
+ * identifier + OTP pair of the typed flow: the token proves possession of the
+ * inbox/handset the link was delivered to.
+ */
+export class ResolveResetLinkDto {
+  @ApiProperty({ description: "IAM user id from the reset link's `uid` param" })
+  @IsUUID()
+  userId!: string;
+
+  @ApiProperty({ description: "Opaque token from the reset link's `token` param" })
+  @IsString()
+  @IsNotEmpty()
+  token!: string;
+}
diff --git a/apps/edr-freight-api/src/modules/auth/forgot-password.controller.ts b/apps/edr-freight-api/src/modules/auth/forgot-password.controller.ts
index da49982d2..6fef56e0f 100644
--- a/apps/edr-freight-api/src/modules/auth/forgot-password.controller.ts
+++ b/apps/edr-freight-api/src/modules/auth/forgot-password.controller.ts
@@ -5,8 +5,13 @@ import { Public } from "@edr/api-common";
 import {
   ForgotPasswordRequestDto,
   ForgotPasswordVerifyDto,
+  ResolveResetLinkDto,
 } from "./dto/forgot-password.dto";
-import { ForgotPasswordService, ResetTicket } from "./forgot-password.service";
+import {
+  ForgotPasswordService,
+  ResetLinkAccount,
+  ResetTicket,
+} from "./forgot-password.service";
 
 /**
  * Freight-owned reset flow. IAM ships a `forgot-password` route, but it only
@@ -66,4 +71,16 @@ export class ForgotPasswordController {
       dto.otp,
     );
   }
+
+  @Post("forgot-password/resolve-link")
+  @ApiOperation({
+    summary: "Validate a staff-issued reset link and return its set-password ticket",
+    description:
+      "Takes the link's uid/token pair. The returned { userId, identifier, verificationCode } " +
+      "is the body for PATCH /api/auth/set-password, so the customer never types an identifier. " +
+      "A bad or expired link is rejected here rather than after the password is typed.",
+  })
+  resolveLink(@Body() dto: ResolveResetLinkDto): Promise<ResetLinkAccount> {
+    return this.forgotPasswordService.resolveResetLink(dto.userId, dto.token);
+  }
 }
diff --git a/apps/edr-freight-api/src/modules/auth/forgot-password.service.ts b/apps/edr-freight-api/src/modules/auth/forgot-password.service.ts
index b357c2cfb..8a470c864 100644
--- a/apps/edr-freight-api/src/modules/auth/forgot-password.service.ts
+++ b/apps/edr-freight-api/src/modules/auth/forgot-password.service.ts
@@ -4,7 +4,7 @@ import { BadRequestException, Injectable, Logger } from "@nestjs/common";
 import { InjectDataSource, InjectRepository } from "@nestjs/typeorm";
 import { DataSource, Repository } from "typeorm";
 
-import { hashPassword } from "@tria-plc/api-common/utils/argon";
+import { hashPassword, verifyPassword } from "@tria-plc/api-common/utils/argon";
 import { EOtpType } from "@tria-plc/iamapi-common/enums/otp.enum";
 import { User } from "@tria-plc/iamapi-common/entities/iam/user/user.entity";
 import { UserVerification } from "@tria-plc/iamapi-common/entities/iam/user/user-verification.entity";
@@ -22,11 +22,32 @@ const RESET_TICKET_TTL_MS = 10 * 60 * 1000;
 /** How long the emailed/SMS'd OTP stays valid before it must be re-requested. */
 const RESET_OTP_TTL_MS = 10 * 60 * 1000;
 
+/**
+ * A staff-triggered reset link lives longer than a typed OTP: the customer may
+ * only see the SMS/email hours after the call that prompted it.
+ */
+export const RESET_LINK_TTL_MS = 24 * 60 * 60 * 1000;
+
+/** IAM refuses a ticket once its row hits this many failed attempts. */
+const MAX_TICKET_ATTEMPTS = 5;
+
 export interface ResetTicket {
   userId: string;
   verificationCode: string;
 }
 
+/**
+ * What a valid reset link resolves to. `identifier` is the value IAM's
+ * `set-password` matches the user on (it accepts email / username / phone), so
+ * the portal can spend the ticket without the customer typing anything.
+ */
+export interface ResetLinkAccount {
+  userId: string;
+  identifier: string;
+  maskedIdentifier: string;
+  verificationCode: string;
+}
+
 @Injectable()
 export class ForgotPasswordService {
   private readonly logger = new Logger(ForgotPasswordService.name);
@@ -82,13 +103,23 @@ export class ForgotPasswordService {
   }
 
   /** The address the code goes to, taken from the account — never from input. */
-  private targetFor(user: User, channel: ResetChannel): OtpTarget | null {
+  targetFor(user: User, channel: ResetChannel): OtpTarget | null {
     if (channel === ResetChannel.Email) {
       return user.email ? { email: user.email } : null;
     }
     return user.phoneNumber ? { phone: user.phoneNumber } : null;
   }
 
+  /**
+   * The value IAM's `set-password` will match this account on. It looks the user
+   * up by email OR username OR phoneNumber (and lowercases whatever it is
+   * given), so prefer email, then phone, and fall back to username last —
+   * a mixed-case username would not survive that lowercasing.
+   */
+  private identifierFor(user: User): string | null {
+    return user.email ?? user.phoneNumber ?? user.username ?? null;
+  }
+
   /**
    * Send a reset code to the account's own email/phone. Returns the target so
    * authenticated (backoffice) callers can echo a masked version; unauthenticated
@@ -134,9 +165,18 @@ export class ForgotPasswordService {
 
     await this.otpService.verifyOtpForAction(target, otp, RESET_OTP_TTL_MS);
 
+    return await this.mintResetTicket(user.id, RESET_TICKET_TTL_MS);
+  }
+
+  /**
+   * Mint a single-use IAM reset ticket. Shared by the OTP flow (where the code
+   * is the proof of possession) and the staff-triggered link flow (where the
+   * ticket travels in the link and delivery to the account's own inbox/handset
+   * is the proof).
+   */
+  async mintResetTicket(userId: string, ttlMs: number): Promise<ResetTicket> {
     const code = randomBytes(24).toString("base64url");
     const verificationCode = await hashPassword(code);
-    const userId = user.id;
 
     await this.dataSource.transaction(async (manager) => {
       const repo = manager.getRepository(UserVerification);
@@ -147,7 +187,7 @@ export class ForgotPasswordService {
         userId,
         otpType: EOtpType.RESET_PASSWORD,
         verificationCode,
-        expiresAt: new Date(Date.now() + RESET_TICKET_TTL_MS),
+        expiresAt: new Date(Date.now() + ttlMs),
         isUsed: false,
         attemptCount: 0,
       });
@@ -157,6 +197,63 @@ export class ForgotPasswordService {
     return { userId, verificationCode: code };
   }
 
+  /**
+   * Validate a reset link and hand back everything the portal needs to spend it
+   * on IAM's `PATCH /api/auth/set-password`.
+   *
+   * The checks mirror IAM's own — newest row, unused, unexpired, attempts left,
+   * argon match — so a link that resolves here is one IAM will honour. Doing
+   * them up front is what lets the page say "this link has expired" before the
+   * customer types a password rather than after.
+   *
+   * Every rejection is the same message: a link is a bearer credential, and the
+   * holder of a bad one learns nothing about why it failed or whether the user
+   * id exists.
+   */
+  async resolveResetLink(
+    userId: string,
+    token: string,
+  ): Promise<ResetLinkAccount> {
+    const invalid = new BadRequestException(
+      "This password-reset link is invalid or has expired. Request a new one.",
+    );
+
+    const user = await this.resolveActiveUserById(userId);
+    const identifier = user && this.identifierFor(user);
+    if (!user || !identifier) throw invalid;
+
+    const verification = await this.dataSource
+      .getRepository(UserVerification)
+      .findOne({
+        where: { userId, otpType: EOtpType.RESET_PASSWORD },
+        order: { createdAt: "DESC" },
+      });
+
+    // `expiresAt` / `attemptCount` are optional on IAM's entity but always
+    // written by `mintResetTicket`. A row missing either is malformed, so treat
+    // it as expired rather than letting it through unchecked.
+    if (
+      !verification ||
+      verification.isUsed ||
+      !verification.expiresAt ||
+      verification.expiresAt < new Date() ||
+      (verification.attemptCount ?? 0) >= MAX_TICKET_ATTEMPTS ||
+      !(await verifyPassword(token, verification.verificationCode))
+    ) {
+      this.logger.warn(`Reset link rejected for user ${userId}`);
+      throw invalid;
+    }
+
+    return {
+      userId,
+      identifier,
+      maskedIdentifier: maskOtpTarget(
+        identifier.includes("@") ? { email: identifier } : { phone: identifier },
+      ),
+      verificationCode: token,
+    };
+  }
+
   /** `+251911234567` -> `+251•••••4567`; `ab@x.com` -> `a•@x.com`. */
   maskTarget(target: OtpTarget): string {
     return maskOtpTarget(target);
diff --git a/apps/edr-freight-api/src/modules/auth/freight-auth.module.ts b/apps/edr-freight-api/src/modules/auth/freight-auth.module.ts
index 1a375d86f..10dbd0b37 100644
--- a/apps/edr-freight-api/src/modules/auth/freight-auth.module.ts
+++ b/apps/edr-freight-api/src/modules/auth/freight-auth.module.ts
@@ -7,6 +7,7 @@ import { User } from '@tria-plc/iamapi-common/entities/iam/user/user.entity';
 import { UserVerification } from '@tria-plc/iamapi-common/entities/iam/user/user-verification.entity';
 
 import { ExternalProfile } from '../companies/entities/external-profile.entity';
+import { NotificationsModule } from '../notifications/notifications.module';
 import { OtpModule } from '../otp/otp.module';
 import { AccountController } from './account.controller';
 import { AccountService } from './account.service';
@@ -29,6 +30,8 @@ import { FreightMeService } from './freight-me.service';
       Employee,
     ]),
     OtpModule,
+    // Reset links go out over email/SMS directly, not through the OTP service.
+    NotificationsModule,
   ],
   controllers: [
     FreightMeController,
diff --git a/apps/edr-freight-web/backoffice/src/components/customers/ResetPasswordAction.tsx b/apps/edr-freight-web/backoffice/src/components/customers/ResetPasswordAction.tsx
index bc505a21f..2175d4d7b 100644
--- a/apps/edr-freight-web/backoffice/src/components/customers/ResetPasswordAction.tsx
+++ b/apps/edr-freight-web/backoffice/src/components/customers/ResetPasswordAction.tsx
@@ -1,5 +1,5 @@
-import { Button, Modal, Radio, Stack, Text } from "@mantine/core";
-import { useMutation } from "@tanstack/react-query";
+import { Alert, Button, Loader, Modal, Radio, Stack, Text } from "@mantine/core";
+import { useMutation, useQuery } from "@tanstack/react-query";
 import { KeyRound } from "lucide-react";
 import { useState } from "react";
 
@@ -10,32 +10,48 @@ import { api } from "@/services/api";
 import type { Company, ResetChannel } from "@/types/customer";
 
 export interface ResetPasswordActionProps {
-  company: Pick<Company, "id" | "email" | "phone">;
+  company: Pick<Company, "id">;
 }
 
 /**
- * Staff-triggered password reset. Sends a one-time code to the customer's
- * primary contact; the customer picks their own new password. No credential is
- * ever shown to or handled by staff.
+ * Staff-triggered password reset. Sends a single-use link to the customer's
+ * primary contact; the customer opens it and picks their own new password. No
+ * credential is ever shown to or handled by staff.
  */
-export default function ResetPasswordAction({ company }: ResetPasswordActionProps) {
+export default function ResetPasswordAction({
+  company,
+}: ResetPasswordActionProps) {
   const { user } = useAuth();
   const { toast } = useToast();
   const [opened, setOpened] = useState(false);
   const [channel, setChannel] = useState<ResetChannel>("phone");
 
+  const allowed = hasPermission(user, FREIGHT_PERMS.customers.resetPassword);
+
+  // The destination is the primary contact's IAM account, not the company
+  // record — those are different fields and routinely hold different values, so
+  // showing `company.phone` here would tell staff the wrong number. Only fetched
+  // once the modal is open.
+  const targetQuery = useQuery(
+    api.customers.resetTarget.queryOptions({
+      input: { companyId: company.id },
+      enabled: allowed && opened,
+    }),
+  );
+  const target = targetQuery.data;
+
   const { mutate, isPending } = useMutation(
     api.customers.resetPassword.mutationOptions({
       onSuccess: (result) => {
         setOpened(false);
         toast({
-          title: "Reset code sent",
-          description: `The customer can now reset their password using the code sent to ${result.maskedTarget}.`,
+          title: "Reset link sent",
+          description: `The customer can set a new password using the link sent to ${result.maskedTarget}. It expires in 24 hours.`,
         });
       },
       onError: (error) => {
         toast({
-          title: "Could not send reset code",
+          title: "Could not send reset link",
           description: error.message,
           variant: "destructive",
         });
@@ -43,7 +59,10 @@ export default function ResetPasswordAction({ company }: ResetPasswordActionProp
     }),
   );
 
-  if (!hasPermission(user, FREIGHT_PERMS.customers.resetPassword)) return null;
+  if (!allowed) return null;
+
+  const channelMissing =
+    !!target && (channel === "email" ? !target.email : !target.phone);
 
   return (
     <>
@@ -58,46 +77,66 @@ export default function ResetPasswordAction({ company }: ResetPasswordActionProp
       <Modal
         opened={opened}
         onClose={() => setOpened(false)}
-        title="Send a password-reset code"
+        title="Send a password-reset link"
         centered
       >
         <Stack gap="md">
           <Text size="sm" c="dimmed">
-            We&apos;ll send a one-time code to this customer&apos;s primary contact.
-            They choose their own new password — you will not see it.
+            We&apos;ll send a single-use link to this customer&apos;s primary
+            contact. They choose their own new password — you will not see it.
+            The link expires in 24 hours.
           </Text>
 
-          <Radio.Group
-            value={channel}
-            onChange={(v) => setChannel(v as ResetChannel)}
-            label="Send the code via"
-          >
-            <Stack gap="xs" mt="xs">
-              <Radio
-                value="phone"
-                label="SMS"
-                description={company.phone ?? "No phone on the company record"}
-              />
-              <Radio
-                value="email"
-                label="Email"
-                description={company.email ?? "No email on the company record"}
-              />
+          {targetQuery.isLoading ? (
+            <Stack align="center" py="md">
+              <Loader size="sm" />
             </Stack>
-          </Radio.Group>
+          ) : targetQuery.isError ? (
+            <Alert color="red" variant="light">
+              {targetQuery.error.message}
+            </Alert>
+          ) : target ? (
+            <>
+              <Radio.Group
+                value={channel}
+                onChange={(v) => setChannel(v as ResetChannel)}
+                label={`Send the link to ${target.name || "the primary contact"} via`}
+              >
+                <Stack gap="xs" mt="xs">
+                  <Radio
+                    value="phone"
+                    label="SMS"
+                    disabled={!target.phone}
+                    description={
+                      target.phone ?? "No phone number on this account"
+                    }
+                  />
+                  <Radio
+                    value="email"
+                    label="Email"
+                    disabled={!target.email}
+                    description={
+                      target.email ?? "No email address on this account"
+                    }
+                  />
+                </Stack>
+              </Radio.Group>
 
-          <Text size="xs" c="dimmed">
-            The code goes to the primary contact&apos;s own email or phone, which
-            may differ from the company contact details shown above.
-          </Text>
+              <Text size="xs" c="dimmed">
+                These are the primary contact&apos;s own login details, which may
+                differ from the company contact details on the profile.
+              </Text>
 
-          <Button
-            color="edr-green"
-            loading={isPending}
-            onClick={() => mutate({ companyId: company.id, channel })}
-          >
-            Send reset code
-          </Button>
+              <Button
+                color="edr-green"
+                loading={isPending}
+                disabled={channelMissing}
+                onClick={() => mutate({ companyId: company.id, channel })}
+              >
+                Send reset link
+              </Button>
+            </>
+          ) : null}
         </Stack>
       </Modal>
     </>
diff --git a/apps/edr-freight-web/backoffice/src/constants/QUERY_KEYS.ts b/apps/edr-freight-web/backoffice/src/constants/QUERY_KEYS.ts
index 160e0a61d..2f65e110e 100644
--- a/apps/edr-freight-web/backoffice/src/constants/QUERY_KEYS.ts
+++ b/apps/edr-freight-web/backoffice/src/constants/QUERY_KEYS.ts
@@ -38,6 +38,8 @@ export const QUERY_KEYS = {
     documents: (id: string) =>
       ["customers", "detail", id, "documents"] as const,
     payments: (id: string) => ["customers", "detail", id, "payments"] as const,
+    resetTarget: (id: string) =>
+      ["customers", "detail", id, "reset-target"] as const,
     changeRequests: (id: string) =>
       ["customers", "detail", id, "change-requests"] as const,
   },
diff --git a/apps/edr-freight-web/backoffice/src/constants/URLS.ts b/apps/edr-freight-web/backoffice/src/constants/URLS.ts
index c1de9839e..2c68e4ba9 100644
--- a/apps/edr-freight-web/backoffice/src/constants/URLS.ts
+++ b/apps/edr-freight-web/backoffice/src/constants/URLS.ts
@@ -88,6 +88,8 @@ export const URL_CONSTANTS = {
       `/payments/by-company/${id}/customer-view`,
     RESET_PASSWORD: (companyId: string) =>
       `/backoffice/customers/${companyId}/reset-password`,
+    RESET_TARGET: (companyId: string) =>
+      `/backoffice/customers/${companyId}/reset-target`,
   },
 
   BILLING: {
diff --git a/apps/edr-freight-web/backoffice/src/services/api.ts b/apps/edr-freight-web/backoffice/src/services/api.ts
index 6c6245ee6..8f05be897 100644
--- a/apps/edr-freight-web/backoffice/src/services/api.ts
+++ b/apps/edr-freight-web/backoffice/src/services/api.ts
@@ -10,6 +10,7 @@ import type {
   CustomerBooking,
   CustomerDocument,
   CustomerPayment,
+  CustomerResetTarget,
   PaginatedCompanies,
   ProfileStatus,
   ResetChannel,
@@ -2581,6 +2582,13 @@ export const api = {
       ({ id }) => QUERY_KEYS.CUSTOMERS.payments(id),
     ),
 
+    resetTarget: endpoint<{ companyId: string }, CustomerResetTarget>(
+      "customers",
+      "resetTarget",
+      ({ companyId }) => customersService.resetTarget(companyId),
+      ({ companyId }) => QUERY_KEYS.CUSTOMERS.resetTarget(companyId),
+    ),
+
     resetPassword: endpoint<
       { companyId: string; channel: ResetChannel },
       ResetPasswordResult
diff --git a/apps/edr-freight-web/backoffice/src/services/customers.service.ts b/apps/edr-freight-web/backoffice/src/services/customers.service.ts
index c9a649946..ae41d705f 100644
--- a/apps/edr-freight-web/backoffice/src/services/customers.service.ts
+++ b/apps/edr-freight-web/backoffice/src/services/customers.service.ts
@@ -9,6 +9,7 @@ import type {
   CustomerBooking,
   CustomerDocument,
   CustomerPayment,
+  CustomerResetTarget,
   PaginatedCompanies,
   ProfileStatus,
   ResetChannel,
@@ -89,8 +90,20 @@ export const customersService = {
   },
 
   /**
-   * Send a password-reset code to the company's primary contact. Staff never
-   * receive a credential — the customer sets their own password from the code.
+   * The IAM account a reset link would go to. Read before offering the action
+   * so staff see the credentials the link actually reaches, not the company's
+   * business contact details.
+   */
+  resetTarget(companyId: string): Promise<CustomerResetTarget> {
+    return apiClient
+      .get<CustomerResetTarget>(URL_CONSTANTS.COMPANIES.RESET_TARGET(companyId))
+      .then((r) => r.data);
+  },
+
+  /**
+   * Send a password-reset link to the company's primary contact. Staff never
+   * receive a credential — the customer opens the link and sets their own
+   * password.
    */
   resetPassword(
     companyId: string,
diff --git a/apps/edr-freight-web/backoffice/src/types/customer.ts b/apps/edr-freight-web/backoffice/src/types/customer.ts
index a66d82a28..95bc4264e 100644
--- a/apps/edr-freight-web/backoffice/src/types/customer.ts
+++ b/apps/edr-freight-web/backoffice/src/types/customer.ts
@@ -110,13 +110,27 @@ export interface CompanyChangeRequest {
   updatedAt: string;
 }
 
-/** The channel a customer's password-reset code is delivered over. */
+/** The channel a customer's password-reset link is delivered over. */
 export type ResetChannel = "email" | "phone";
 
 export interface ResetPasswordResult {
   channel: ResetChannel;
-  /** Where the code went, e.g. `+251•••4821` — safe to show to staff. */
+  /** Where the link went, e.g. `+251•••4821` — safe to show to staff. */
   maskedTarget: string;
+  /** ISO timestamp after which the link stops working. */
+  expiresAt: string;
+}
+
+/**
+ * The IAM account a reset link would reach — the company's primary contact.
+ * Distinct from `Company.email` / `Company.phone`, which are business contact
+ * details and routinely differ from the credentials the customer logs in with.
+ */
+export interface CustomerResetTarget {
+  userId: string;
+  name: string;
+  email: string | null;
+  phone: string | null;
 }
 
 /** Mirrors backend `Company` (+ its `companyProfiles`). */
diff --git a/apps/edr-freight-web/portal/src/App.tsx b/apps/edr-freight-web/portal/src/App.tsx
index 7c5b5e5b5..8bd7cc74f 100644
--- a/apps/edr-freight-web/portal/src/App.tsx
+++ b/apps/edr-freight-web/portal/src/App.tsx
@@ -35,6 +35,7 @@ import MyPortalPage from "./pages/MyPortalPage";
 import MySignaturePage from "./pages/MySignaturePage";
 import SettingsPage from "./pages/SettingsPage";
 import ForgotPasswordPage from "./pages/accounts/ForgotPasswordPage";
+import ResetPasswordLinkPage from "./pages/accounts/ResetPasswordLinkPage";
 import LoginPage from "./pages/accounts/LoginPage";
 import SetPasswordPage from "./pages/accounts/SetPasswordPage";
 import SignupPage from "./pages/accounts/SignupPage";
@@ -265,6 +266,11 @@ const App = () => {
         <Route path="/forgot-password" element={<ForgotPasswordPage />} />
       </Route>
 
+      {/* Staff-issued reset links land here. Deliberately outside
+          RedirectIfAuthed: a customer with a stale session still needs the link
+          to work, and the token — not the session — is what authorises it. */}
+      <Route path="/reset-password" element={<ResetPasswordLinkPage />} />
+
       {/* Signup-flow pages; reached while a session already exists */}
       <Route path="/otp" element={<VerificationOtpPage />} />
       <Route path="/set-password" element={<SetPasswordPage />} />
diff --git a/apps/edr-freight-web/portal/src/components/errors/ApiErrorModal.tsx b/apps/edr-freight-web/portal/src/components/errors/ApiErrorModal.tsx
index 236f33730..467c88043 100644
--- a/apps/edr-freight-web/portal/src/components/errors/ApiErrorModal.tsx
+++ b/apps/edr-freight-web/portal/src/components/errors/ApiErrorModal.tsx
@@ -31,6 +31,7 @@ const EXCLUDED_PATH_PATTERNS = [
   /^\/forgot-password/,
   /^\/otp/,
   /^\/set-password/,
+  /^\/reset-password/,
   /warehouse/i,
   /first-mile/i,
   /last-mile/i,
diff --git a/apps/edr-freight-web/portal/src/constants/URLS.ts b/apps/edr-freight-web/portal/src/constants/URLS.ts
index c920e20d8..090502a3a 100644
--- a/apps/edr-freight-web/portal/src/constants/URLS.ts
+++ b/apps/edr-freight-web/portal/src/constants/URLS.ts
@@ -8,6 +8,7 @@ export const URL_CONSTANTS = {
     CHANGE_PASSWORD: "/api/auth/change-password",
     FORGOT_PASSWORD_REQUEST: "/api/auth/forgot-password/request",
     FORGOT_PASSWORD_VERIFY: "/api/auth/forgot-password/verify",
+    FORGOT_PASSWORD_RESOLVE_LINK: "/api/auth/forgot-password/resolve-link",
   },
 
   USERS: {
diff --git a/apps/edr-freight-web/portal/src/pages/accounts/ResetPasswordLinkPage.tsx b/apps/edr-freight-web/portal/src/pages/accounts/ResetPasswordLinkPage.tsx
new file mode 100644
index 000000000..4776287ae
--- /dev/null
+++ b/apps/edr-freight-web/portal/src/pages/accounts/ResetPasswordLinkPage.tsx
@@ -0,0 +1,208 @@
+import { type FormEvent, useEffect, useState } from "react";
+import { Alert, Button, Loader, PasswordInput, Stack } from "@mantine/core";
+import { AlertCircle, KeyRound } from "lucide-react";
+import { Link, useNavigate, useSearchParams } from "react-router-dom";
+
+import AuthShell from "@/components/auth/AuthShell";
+import PasswordChecklist from "@/components/auth/PasswordChecklist";
+import { api } from "@/services/api";
+import type { ResetLinkAccount } from "@/types/auth";
+import { meetsAllRequirements } from "@/utils/passwordSchema";
+import { extractApiError } from "@/utils/result";
+
+/**
+ * Lands the password-reset link a staff member sends from the backoffice
+ * (`/reset-password?uid=…&token=…`).
+ *
+ * The link itself is the proof of possession — it was delivered to the address
+ * on the account — so there is no code to type. The token is validated before
+ * the form appears, which is what lets an expired link say so up front instead
+ * of after a password has been chosen.
+ */
+export default function ResetPasswordLinkPage() {
+  const navigate = useNavigate();
+  const [params] = useSearchParams();
+  const userId = params.get("uid") ?? "";
+  const token = params.get("token") ?? "";
+
+  const [account, setAccount] = useState<ResetLinkAccount | null>(null);
+  const [checking, setChecking] = useState(true);
+  const [linkError, setLinkError] = useState<string | null>(null);
+
+  const [password, setPassword] = useState("");
+  const [confirmPassword, setConfirmPassword] = useState("");
+  const [submitting, setSubmitting] = useState(false);
+  const [error, setError] = useState<string | null>(null);
+
+  useEffect(() => {
+    if (!userId || !token) {
+      setLinkError(
+        "This password-reset link is incomplete. Open the full link from your email or SMS.",
+      );
+      setChecking(false);
+      return;
+    }
+
+    let cancelled = false;
+    api.auth.resolveResetLink
+      .call({ userId, token })
+      .then((resolved) => {
+        if (!cancelled) setAccount(resolved);
+      })
+      .catch((err) => {
+        if (!cancelled) setLinkError(extractApiError(err).message);
+      })
+      .finally(() => {
+        if (!cancelled) setChecking(false);
+      });
+
+    return () => {
+      cancelled = true;
+    };
+  }, [userId, token]);
+
+  const handleSubmit = async (event: FormEvent<HTMLFormElement>) => {
+    event.preventDefault();
+    setError(null);
+
+    if (!account) return;
+    if (password !== confirmPassword) {
+      setError("Passwords do not match.");
+      return;
+    }
+
+    setSubmitting(true);
+    try {
+      await api.auth.resetPassword.call({
+        userId: account.userId,
+        // Resolved server-side from the token — the account holder never types
+        // an identifier, so there is nothing here to get wrong.
+        email: account.identifier,
+        verificationCode: account.verificationCode,
+        newPassword: password,
+        confirmPassword,
+      });
+      navigate("/login", { replace: true, state: { passwordReset: true } });
+    } catch (err) {
+      setError(extractApiError(err).message);
+    } finally {
+      setSubmitting(false);
+    }
+  };
+
+  return (
+    <AuthShell
+      tagline="Set a new password"
+      taglineBody="Choose a new password for your EDR Freight account."
+    >
+      <div className="flex w-full flex-col">
+        <div className="mb-1 flex justify-center">
+          <span className="flex h-12 w-12 items-center justify-center rounded-full bg-primary/10 text-primary">
+            <KeyRound size={22} />
+          </span>
+        </div>
+
+        <div className="mb-4 mt-3 space-y-1.5 text-center sm:mb-5">
+          <h1 className="text-xl font-bold tracking-tight text-gray-900 sm:text-2xl">
+            Choose a new password
+          </h1>
+          <p className="text-sm leading-relaxed text-gray-500">
+            {checking
+              ? "Checking your reset link…"
+              : account
+                ? `Resetting the password for ${account.maskedIdentifier}.`
+                : "This link can no longer be used."}
+          </p>
+        </div>
+
+        {checking ? (
+          <div className="flex justify-center py-6">
+            <Loader size="sm" />
+          </div>
+        ) : null}
+
+        {!checking && linkError ? (
+          <Stack gap="md">
+            <Alert color="red" variant="light" icon={<AlertCircle size={18} />}>
+              {linkError}
+            </Alert>
+            <Button
+              color="edr-green"
+              fullWidth
+              onClick={() => navigate("/forgot-password")}
+            >
+              Request a new link
+            </Button>
+            <p className="text-center text-sm text-gray-500">
+              Remembered it?{" "}
+              <Link
+                to="/login"
+                className="font-semibold text-primary hover:underline"
+              >
+                Back to sign in
+              </Link>
+            </p>
+          </Stack>
+        ) : null}
+
+        {!checking && account ? (
+          <form onSubmit={handleSubmit} className="flex w-full flex-col">
+            <Stack gap="md">
+              <div>
+                <PasswordInput
+                  label="New password"
+                  placeholder="Create a strong password"
+                  autoComplete="new-password"
+                  required
+                  disabled={submitting}
+                  value={password}
+                  onChange={(event) => setPassword(event.target.value)}
+                />
+                <PasswordChecklist value={password} />
+              </div>
+
+              <PasswordInput
+                label="Confirm new password"
+                placeholder="Re-enter your password"
+                autoComplete="new-password"
+                required
+                disabled={submitting}
+                error={
+                  confirmPassword && confirmPassword !== password
+                    ? "Passwords do not match"
+                    : undefined
+                }
+                value={confirmPassword}
+                onChange={(event) => setConfirmPassword(event.target.value)}
+              />
+
+              {error ? (
+                <Alert
+                  color="red"
+                  variant="light"
+                  icon={<AlertCircle size={18} />}
+                >
+                  {error}
+                </Alert>
+              ) : null}
+
+              <Button
+                type="submit"
+                color="edr-green"
+                fullWidth
+                loading={submitting}
+                disabled={
+                  submitting ||
+                  !meetsAllRequirements(password) ||
+                  password !== confirmPassword
+                }
+              >
+                Reset password
+              </Button>
+            </Stack>
+          </form>
+        ) : null}
+      </div>
+    </AuthShell>
+  );
+}
diff --git a/apps/edr-freight-web/portal/src/services/api.ts b/apps/edr-freight-web/portal/src/services/api.ts
index 0b9204a9c..ce13fad55 100644
--- a/apps/edr-freight-web/portal/src/services/api.ts
+++ b/apps/edr-freight-web/portal/src/services/api.ts
@@ -81,7 +81,9 @@ import type {
   SignupResponse,
   ForgotPasswordRequestPayload,
   ForgotPasswordVerifyPayload,
+  ResetLinkAccount,
   ResetTicket,
+  ResolveResetLinkPayload,
   SendContactOtpPayload,
   SendContactOtpResponse,
   UpdateAccountNamePayload,
@@ -130,6 +132,11 @@ export const api = {
       "verifyPasswordResetOtp",
       authService.verifyPasswordResetOtp,
     ),
+    resolveResetLink: endpoint<ResolveResetLinkPayload, ResetLinkAccount>(
+      "auth",
+      "resolveResetLink",
+      authService.resolveResetLink,
+    ),
     resetPassword: endpoint<SetPasswordPayload, void>(
       "auth",
       "resetPassword",
diff --git a/apps/edr-freight-web/portal/src/services/auth.service.ts b/apps/edr-freight-web/portal/src/services/auth.service.ts
index f72bbfaf9..90ab39826 100644
--- a/apps/edr-freight-web/portal/src/services/auth.service.ts
+++ b/apps/edr-freight-web/portal/src/services/auth.service.ts
@@ -11,7 +11,9 @@ import type {
   LoginResponse,
   OtpPayload,
   OtpResponse,
+  ResetLinkAccount,
   ResetTicket,
+  ResolveResetLinkPayload,
   SendContactOtpPayload,
   SendContactOtpResponse,
   SetPasswordPayload,
@@ -79,6 +81,19 @@ export const authService = {
     return { userId: res.data.userId, verificationCode: res.data.verificationCode };
   },
 
+  /**
+   * Validate a staff-issued reset link before showing the password form, and
+   * pick up the ticket it carries. Rejected links (expired, already spent) fail
+   * here rather than after the customer has typed a new password.
+   */
+  resolveResetLink: async (body: ResolveResetLinkPayload) => {
+    const res = await client.post<ResetLinkAccount>(
+      URL_CONSTANTS.AUTH.FORGOT_PASSWORD_RESOLVE_LINK,
+      body,
+    );
+    return res.data;
+  },
+
   /**
    * Spend the reset ticket. Distinct from `setPassword` above, which the
    * authenticated post-signup flow drives through `useAuth` — this one carries
diff --git a/apps/edr-freight-web/portal/src/types/auth.ts b/apps/edr-freight-web/portal/src/types/auth.ts
index 0dadac608..441afc4ba 100644
--- a/apps/edr-freight-web/portal/src/types/auth.ts
+++ b/apps/edr-freight-web/portal/src/types/auth.ts
@@ -121,6 +121,21 @@ export interface ResetTicket {
   verificationCode: string;
 }
 
+/** The `uid` / `token` pair carried by a staff-issued password-reset link. */
+export interface ResolveResetLinkPayload {
+  userId: string;
+  token: string;
+}
+
+/**
+ * A validated reset link. Carries the identifier IAM matches the account on, so
+ * the customer never has to type one — plus a masked copy safe to display.
+ */
+export interface ResetLinkAccount extends ResetTicket {
+  identifier: string;
+  maskedIdentifier: string;
+}
+
 export interface GenerateVerificationCodePayload {
   email: string;
   phoneNumber: string;